With a PhD in Physics, I bring a strong analytical mindset to the world of social media, transforming complex data into actionable insights. As Co-Founder of Social Elephants, I have broad experience in defining KPIs, building reports, and helping brands across industries understand their digital performance. I am proficient in leading analytics tools such as Brandwatch, Sprinklr, and Emplifi, and have a solid background in project management and global team leadership. In parallel, I am an Associate Professor at the Autonomous University of Barcelona, where I teach Data Journalism and Big Data to future communicators.