About me

With a PhD in Physics, I brought my analytical skills into the world of Social Media, turning complex data into meaningful insights for brands. I take advantage of my data-driven mindset  to uncover insights and predict digital trends.

I am CoFounder of Social Elephants, a Social Media Management and Analytics. Therefore I have a broad experience in collecting meaningful KPIs and creating Reports that meet the expectations of different industries and types of clients. 

I am proficient with state-of-the-art tools for data analysis, data visualization and Social Media Analytics (Brandwatch, Sprinklr, Emplifi, …) and I have a strong background in project management, leading diverse global teams, and fostering effective collaboration. 

I am Associate Professor at the Autonoma University of Barcelona where I teach Data Journalism and Big Data to the next generation of journalists and communicators.